The pop-up store has been a massive hit for us as we are able to connect with our community in person! The conversations we had and the stories we are able to share were so invaluable and we are so excited to announce that we are opening another popup store on Aug 24th!
Can you guess where’s next? The answer is SOGO in causeway bay! As we have rolled out several pop-up stores in the last year or so in Central, Stanley, and Tsim Sha Tsui, Causeway Bay is a new location where we want to showcase our brand new SS22 Dri-Tech Collection for both men and women.
As Causeway Bay is the heart of the shopping area in Hong Kong, Sogo is one of the biggest shopping malls in Asia, and opening a pop-up store there would be a massive milestone for us as a brand and the collection that we are about to launch!
During this pop-up, we will also be collaborating with one of the most highly respected and decorated professional boxers from Hong Kong – Tyson Ng. Tyson is a globally recognized Professional Boxer who is the Hong Kong Middleweight No.1 Professional Boxer and won numerous championship belts including the WBC ABCO Continental, Silver, and ABF Middleweight Champion belts. We will also be featuring Tyson’s limited edition boxing line x Zyphr at the store.
The pop-up store will only be open for less than a month and be sure to come by, meet the team, and experience our fabrics in person! The store will be open from Aug 24- Sept 20th from 10 AM-10 PM and the store number is 4-20P02 in the sports section. The SS22 Dri-Tech collection is something you have never seen before.
The collection includes a sports bra, t-shirts, tank tops, running shorts, and biker shorts for women. For men would be a t-shirt, tank top, and running shorts in 1 and 2 layers to battle against the extreme heat in Hong Kong.Save the date and see you soon in person!